Queens Museum of Art
When considering the complex role of the Queens Museum in the city, Kraft Studio identified two key components to design a better museum.
-Greatly improve relationship between physical museum and local cultural environment
-Create a series of sequential experiences to provide curators with the variety of spaces necessary for contemporary art exhibition.
The site ironically, is not particularly accessible to the fabric of New York City, given its prominent location within Flushing Meadows Corona Park. In order to develop better ties and a stronger identity we proposed a "call and response" concept: create micro-museums at the edges of the park, providing integrated art spaces appropriate to the adjacent communities, broadcast cultural events occurring throughout Queens back to the museum.
The enlarged museum, housed mainly in the existing New York State Pavilion of the 1939 Worlds Fair, has a developing contemporary art identity, as well as a role as caretaker of the New York Panorama, a model of New York City.
In order to accommodate the perpetually shifting Contemporary Art landscape, we proposed developing a number of identifiably different exhibition space, from a large scale external sculpture courtyard to a 500 square foot black gallery for intimate temporary exhibits.
The walls of the building would be constantly transformed to broadcast the artwork within the museum to the park, to the city and to the world.